day 2: let’s get educated on marketing

2014, Blogging, Career, July

educate us on something you know a lot about or are good at.

ok so before i go into today’s challenge i just wanted to give a shout to fellow blogger hippiechickj. it turns out we share the EXACT SAME BIRTHDAY. same birth year and everything. yup. holy hannah montana, just the coolest thing since sliced bread. she has joined in on the post everyday in july challenge so it only makes sense to follow along on her blog the world according to this hippie chick j as well! seriously though, this makes blogging everyday this month so much more fun! if you would like to participate {even if you weren’t born on july 12th 1985} check out the full list here, link back to this blog and i will give you a shout out!

right, so now i need to educate you on something. i’ve thought a lot about this. what am i good at? what do i know a lot about that i could qualify as some sort of educator? i got lost.

images

this is how i feel.

not that i don’t have talents. i do. and there are things that i know a lot about but i don’t think a “how to stuff your face at the cinema” guide really qualifies.

or maybe it does and you’d be interested on how i had pringles, sweet & salty popcorn, jaffa cakes and roundtrees fruit gums {shared with my colleague of course} as we watched xmen: days of future past yesterday {which by the way is a fantastic film}.

i digress.

i could talk about food for days but because i haven’t really shared much about my day job on this space of mine, i thought this would be a good time! i currently work in sports marketing which has been a hella fun, particularly with the world cup going on. but i’ve had experience in retail and IT software marketing too.

according to the chartered institute of marketing, marketing is:

 “…the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from The Chartered Institute of Marketing (CIM).

and i found a great “layman’s terms” definition from getin2marketing.com This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

i’ve often been asked how marketing differentiates from advertising. advertising is a paid, non-personal form of persuasive communication. marketing involves a mix of activities that bring together buyers and sellers. advertising is an element of marketing {an important one at that}.

you might have heard of the marketing mix or the 4 Ps of marketing? that is product, price, promotion and place. what is the product, what is the price? how will you promote it? and where will this all take place?

4ps

understanding your customers is central to marketing. it’s vital.

understanding their buying habits, anticipating what they want, know the demographics {income, single/married}, do they go on holiday a lot? why would they buy your product or be loyal to your brand over anybody else’s?

if you can get the 4Ps of marketing right, you’ll be a milli0naire with loyal customers. when i say loyal customers i don’t mean a ‘following’, although i’m sure they exist. but when a product just gets me, everything is right; the buying experience {which is so so so important, imperative really}, the product, the price and how it all appeals to me and my needs…i stick with it.

let’s look at apple. genius i tell you. genius.

they have the ability to anticipate what customers want before customers know what they want. i mean, who would have said 10 years ago we’d have the likes of siri? who knew we even wanted it? and everything else smartphones do these days.

apple got the 4ps right.

but here’s the thing. it’s so fluid. there is always movement. it’s important not to get complacent. because customers needs are fluid, so should your product. not too often that it floods, but enough to keep customers always coming back.

this kind of thing takes time. and patience. it takes planning and a willingness to spend the time getting to know your customers. it’s not so much that the customer is always right as it is about solving their ‘point of pain’.

marketing in a not-so-nutshell.

m.

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